A chef-founded culinary technology company. 150+ IP-protected formulations across Indian & world cuisines. Format-flexible. Globally scalable.
What does Chef Sunil Chauhan do after cracking the recipe consistency code — and building an IP process to protect it?
Cooking requires expertise that takes years to learn and hours to execute daily. For most households, it isn’t passion — it’s obligation.
“Ready to Eat” food exists — but ingredient integrity has always been the casualty.
“Ready to Use” chef-quality cooking bases, gravies, and premixes for daily cooking.
The market has never seen them done right.
Cooking should be a choice, not a compulsion. Ingri puts chef-level expertise inside every product — so that anyone, anywhere, can cook and eat with confidence.
Build the brand. Prove the quality.
Establish the infrastructure.
Pan-India. HORECA at scale.
Category leadership.
The kitchen liberation play.
Global.
Brand recognition + revenue foundation + manufacturing infra
Category leadership in premium RTE + first mover in MVD + freeze-dried combo
Infrastructure of the modern kitchen — India and globally
Each act funds the next. Each product validates the next category. The IP built today becomes the moat of tomorrow.
5 years. 150+ dishes. One process built in silence — proven in public. Known only to the founder and family. The format changes: frozen → freeze-dried → licensed globally. The secret never does.
Indian + world cuisines. JFPL closed-door R&D. Trade secret. Family access only.
Sourcing standards, prep sequences, cooking parameters, QC checkpoints. Identical output every time.
Frozen → freeze-dried → licensed globally. Same formulation. Different format. IP never leaves.
Tested in kitchens outside the founder’s direct operation. The process works without the chef present.
9 SKUs launch · +6 international at Month 7 · Avg MRP ₹400
RTE + RTU · No cold chain · National + Global · Avg MRP ₹200
6 SKUs · Market testing + brand building
Dining experiences at the Experience Center. 65% repeat rate — nearly 2× the industry benchmark of 30–35%.
Consumer found, won, and kept.
₹30L experience center · ₹1L ambient products.
Organic. Consistent. Growing.
50,000 kg monthly manufacturing & blast freezing capacity.
Infrastructure already built. Investors aren't funding a factory — they're pressing the scale button on one that's already running.
Spring roll supply. Blinkit’s own restaurant brand. Our QC dark store listing conversation is warm — not a cold call.
3 ambient SKUs under FabIndia’s brand. India’s most trusted premium retailer stakes their name on Ingri quality.
1.5T/day frozen · 7-day holding · MVD/FD R&D complete · ₹2 Cr machinery is the only remaining gap
Not a plan. A production line ready to ship.
“Every metric above was built without investor capital. Imagine what happens when the scale button gets pressed.”
From the largest food market in the world to the individual consumer’s kitchen — every layer of the opportunity is addressable.
Four distinct streams with overlapping distribution infrastructure — each validating and funding the next.
FMCG benchmark: 40–55%. The IP moat is visible in the margin.
Four streams. One compounding system. Each validates and funds the next.
Net realization alongside GMV. Base case is the commitment. Upside is the opportunity.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Net Revenue — Base | ₹30 Cr | ₹80 Cr | ₹170 Cr |
| Net Revenue — Upside | ₹40 Cr | ₹106 Cr | ₹215 Cr |
| GMV — Base | ₹46 Cr | ₹123 Cr | ₹260 Cr |
| GMV — Upside | ₹62 Cr | ₹163 Cr | ₹330 Cr |
| Frozen Revenue Share | ~80% | ~55% | ~50% |
| MVD/FD Revenue Share | ~20% | ~40% | ~50% |
| Primary Geography | Delhi NCR | All Metros | National+Global |
| Funding Deployed | ₹9 Cr | ₹20 Cr | ₹40 Cr |
The ask is not to build Ingri.
The ask is to scale what is already working.
Total: ₹69 Crore
“Every rupee goes into scaling something already proven.
The IP exists. The consumer
exists. The production line is ready. The distribution relationships are warm.”
A visionary culinary founder backed by an expert advisory board and a highly targeted execution pipeline.
Cooking should be a choice, not a compulsion. Chef-level expertise inside every product — for anyone, anywhere, without skill or time.
Jatiyan Foods Private Limited · Chef Sunil Chauhan · Confidential ·
2026
This document is strictly confidential and intended solely for the named recipient.
The complete architectural blueprint of Ingri. Everything from our highly guarded IP frameworks to exact unit economics and multi-year supply chain mechanics.
This 55-page document contains sensitive trade secrets, granular financial models, and strategic IP. It is password-protected to ensure strict confidentiality.
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